The mission of the Media in the digital age is to inform, educate and entertain. The Media industry is at the forefront of emerging communications technologies and services, which it uses to stimulate creativity and excellence. The key technologies that feature are Big Data, e-commerce, social media, advertising , campaigning, marketing, audience targeting, multi-platform planning and the huge growth explosion of smart phones & tablets. The adage that “content is king” is perhaps more important than ever and the ability to manage, intelligently search, recommend, deliver and monetize the delivery of content are the drivers in this field.
Public Service Broadcasting
This organization is one of the oldest, largest and most respected broadcasters in the world.
An integration with Oracle Web Center Sites and Oracle Knowledge to provide a Knowledge Management System with Semantic Natural Language Search. Selected pre-existing web pages were crawled and indexed to avoid duplication of effort and provide improved search accuracy.
The solution provided best in class search accuracy, improved customer insights through Oracle's OBIEE and ODI Analytics.
Enhanced Web Self Service resulted in a drop in calls to the call centre and a reduction in the total cost of ownership.